You will be able to determine if your conversions went up, down or remained the same during the promotion. For some businesses, 30 percent conversion rate is considered fantastic while for others this figure would be dismal! Retail stores will also be able to measure traffic based on current promotions and advertising. Different retail segments can have vastly different conversion ratios. Retailers can also look at the conversion ratio of their store which is the total sales transactions divided by total traffic. Many retailers are now using traffic flow analysis in retail management to look at the distribution of traffic by hour, day of the week, store location, seasonal periods, promotion periods, total chain, etc. What Traffic Data Can Provide Decision Makers
#RETAIL TRAFFIC FREE#
Ready to get a people counting device and start collecting traffic data? Contact Traf-Sys today and get a free quote to get your system installed! Some of the more comprehensive counting systems can also tie in with a company’s server network and show traffic by hour, location and individual entrances. In order to answer these important questions, many businesses are employing electronic systems to count customer traffic and using this information in context of other business metrics. But what do you know about customers who have not yet visited your kiosk? Or what about those that have given a salesperson their contact information? Do you know how much retail store traffic you have received, or how many potential customers have visited your retail locations last month? Last week? Two hours ago?
Sophisticated customer relationship management tools have become prevalent in the industry, allowing the retailer to track virtually every “touch” of the customer’s experience with your store. Use People Counting Data To Increase Profits Store Traffic Counter Analysis
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